About BHAG
Founded by someone with 20+ years managing P&Ls and running commercial operations in MedTech. We help PE funds and device makers make better decisions and move faster across Europe. Founded by experience. Scaled by partnership.
Shahram Khorsand
Founder & Managing Director
20+ years running commercial operations in MedTech across Europe. Managed P&Ls exceeding EUR 210M, led sales and marketing teams of 300+, and integrated acquisitions exceeding EUR 130M. Executive MBA from Stockholm School of Economics and a degree in computer science, combining commercial and technical perspective. Experience at Mölnlycke, Mediq, Stryker, and BD taught me how to drive growth, structure organizations, and make acquisitions actually work post-close. Today, BHAG, led by this experience, helps PE funds and MedTech companies make better commercial decisions and move faster across EMEA. We bring specialized partners when needed, but we're always the MedTech experts. Obsessed with patient outcomes and the commercial excellence that makes them possible.
Education
- Executive MBA, Stockholm School of Economics (2012-2014)
- BSc Computer Science, University of Karlstad (1993-1996)
Board Positions
- Board member, Swedish Medtech (2025 - 2026)
- Board member & M&A advisor, London (2024)
Career Timeline
2026 - Present
Founder & Managing Director
BHAG Consulting
Strategic advisor to PE funds and MedTech companies on commercial strategy, deal evaluation, M&A integration, and organizational effectiveness. Focus areas: commercial due diligence, go-to-market strategy, target screening, exit readiness, portfolio value creation, and Buy & Build. Hands-on embedding with management teams during critical phases. Real advisory, not just reports.
2023 - 2025
Business Director, Nordics & Benelux
Molnlycke Health Care
Led a multi-country commercial organization across six markets with full P&L responsibility (EUR 78M) and a 75-person sales and marketing team. Orchestrated a turnaround delivering +8% growth in year one and 27% total revenue growth, generated EUR 1.2M of incremental growth through wholesaler and distributor partnerships, and pioneered a salesforce-efficiency program and 'Wound Care as a Service' model adopted globally as best-in-class.
2022 - 2023
Transformation Director, EMEA
Molnlycke Health Care
Strategic chief-of-staff role driving commercial effectiveness and M&A across EMEA. Designed go-to-market structures for new portfolio entries in the UK, Italy, France, and Eastern Europe, ran a distributor-optimization program across seven Central & Eastern European countries (+EUR 2M), and served as EMEA lead for M&A - closing a strategic acquisition in six months to open the DACH market.
2020 - 2022
General Manager, Sweden
Mediq
Held full P&L authority for the Swedish entity (EUR 210M revenue, 300 FTE) across sales, marketing, supply chain, finance, and service. Improved EBIT by 4% in 12 months despite COVID-19 volatility, led the EUR 24M acquisition of an Operating Room competitor with 100% talent retention, and shifted the business from a traditional wholesaler to an integrated value-based healthcare partner with AI-driven logistics.
2017 - 2020
Business Director, Nordic, Benelux & Poland
Stryker
Led the surgical and orthopedics business unit across Northern Europe (P&L EUR 68M, 79 FTE), delivering consistent double-digit growth of 8-14% YoY. First in Europe to launch ProCare, a subscription model shifting revenue from CapEx to OpEx; served as European lead for the Salesforce.com rollout (70% pipeline growth); and led commercial integration of a EUR 130M electrosurgery acquisition.
2006 - 2017
General Manager / Business Manager, Nordics
Becton Dickinson (BD)
Progressive general management roles across Nordic operations. As Business Unit Manager for Infusion Technologies, led a EUR 33M P&L through the BD/CareFusion merger with 100% key-talent retention and a 15% margin improvement. As General Manager Nordics, drove market share to a dominant 42% (EUR 24M P&L) and integrated a newly acquired Finnish R&D unit, bridging commercial needs with technical innovation.
1997 - 2006
Early Career - Technical Systems & Architecture
Cardinal Health / Ericsson / Addoceo
Built a technical foundation spanning product management and software architecture. As International Product Manager for Connectivity at Cardinal Health, grew an EMEA product line from $0 to $25M+ in 15 months; earlier, designed software architecture for mobile internet and corporate banking systems as a system architect (Addoceo AB) and system manager (Ericsson).
Based in Kungsbacka, Greater Gothenburg, Sweden
We're obsessed with making MedTech commercial operations work: for patients, for companies, and for investors. We bring specialized partners when needed, but we're always the experts who know your industry. Happy to discuss your challenges, your market, your deal.
Let's Talk